SEO writing
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SEO writing is not a separate writing technique: it is writing in the right place, on the right question, with a structure that lets people find the answer quickly. A technically optimised but unhelpful text does not rank sustainably. ## The short answer first Search engines and AI engines value pages that answer clearly. Starting with three or four lines that answer the question directly, then expanding in detail, is the best structure for the hurried reader as well as for systems that cite sources. ## Natural French Repeating a phrase to "please Google" is counterproductive. The text must read well out loud: a communications officer understands it immediately, and so does a customer. Clarity serves both. ## Internal links and updates An isolated article adds little. Each page should link to neighbouring pages and the offer. And content published two years ago, with prices or tools that have changed, costs trust: it must be updated, not just written once.When this guide is for you
- You have been publishing a blog for months without seeing organic traffic grow
- Your service pages do not mention the terms your customers search for
- You want to be cited by AI search engines and need to provide clear, sourced answers
- You entrust your site's copywriting to a provider who does not know your trade
- You are refreshing old pages that still get visits but convert poorly
Step by step
- Intent and competitor analysis — Study the three to five pages already ranking for the target query: structure, answers given, gaps. Identify what you can add that is better, not just rewrite.
- Outline and structure — Define an outline that answers the smaller sub-questions. Each subheading should match a real question, not keyword padding.
- Writing — Start with a short, direct answer, then develop it. Write in natural English, with concrete examples and verifiable figures. Avoid keyword repetition that makes the text unreadable.
- Proofreading and optimisation — Check the title, meta description, internal and external links, and structured data. Check that the page answers the question in the first lines.
- Tracking and updating — After publication, track positions and conversions, then update pages that gain rankings but convert poorly. Dated content degrades quickly.
What it costs (in MAD)
| Service | Indicative price | Good to know |
|---|---|---|
| SEO-optimised article | 800 – 3,000 MAD / article (≈ 75 – 270 €) | From 800 to 2,000 words, research and proofreading included |
| Optimised service page | 3,000 – 8,000 MAD (≈ 270 – 730 €) | Structure, content and internal linking advice |
| Rewriting old pages | 1,000 – 3,000 MAD / page (≈ 90 – 270 €) | Audit of existing content and targeted rewriting |
| Pillar guide (2,500 words and up) | 4,000 – 10,000 MAD (≈ 360 – 910 €) | In-depth research, interview and layout |
| Multilingual pages (Arabic, English) | 2,000 – 5,000 MAD / page (≈ 180 – 460 €) | Adapted translation, not a literal translation |
Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.
Mistakes to avoid
- Repeating the same phrase in every paragraph hoping to improve rankings
- Writing a long text without answering the question in the first lines
- Copying competitors' structure and ideas without adding information
- Neglecting internal links, which guide visitors and share authority
- Publishing without updating: an outdated page loses its position to refreshed content
Frequently asked questions
How many words should an SEO article contain?
There is no ideal length, but one rule: cover the intent more fully than the top-ranking pages. Often 800 to 1,500 words are enough for a specific question, and 2,500 and more for a pillar guide.
Should AI be used to write?
It speeds up research and first drafts, but content generated without review is easy to spot: poorly verified facts, generic tone, false claims. AI should be a lever, with human checking and expertise.
Should the keyword appear a specific number of times?
No. It should appear where it is natural: title, opening, subheadings and a few sentences. Keyword density is not a target to aim for; quality and precision matter more.
Should you write in French even for the Moroccan market?
It depends on the target: B2B searches are often in French or English, while the general public also searches in Arabic and transcribed darija. The choice should follow real queries, often visible in Search Console.
How long before an article shows results?
An article on a low-competition query can rank within a few weeks. On competitive queries, it usually takes three to six months of content and links before reaching the top positions.
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Related guides
Version française: /services/seo/redaction-seo/ · AR · NL