Content creation (strategy and production)
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Creating content is not publishing for the sake of publishing. It is usefully answering the questions your future customers have, in the right place and the right format. Content that answers a real question stays useful for a long time, whereas content that talks about itself disappears at once. ## Start from real questions The best topics come from the questions of the sales and support teams: "how much does it cost", "how does it work", "what is the difference between X and Y". These questions become articles, videos, FAQs, and then feed AI engine answers. ## One piece, several formats An article on the price of a website can produce an Instagram carousel, a 60-second video, a well-turned WhatsApp message and an email. This approach multiplies reach without multiplying creative work. ## Regularity rather than perfection A regular programme, even a modest one, beats an occasional campaign by far. Set a sustainable rhythm and keep time to update existing content, which often returns more than new content.When this guide is for you
- You post irregularly on social media and need to plan topics in advance
- Your competitors appear in your customers' searches, not you
- You have a sales team that keeps answering the same ten questions
- You are launching a product or offer and need consistent launch content
- You want to be cited by AI engines and need to produce clear, reliable answers
Step by step
- Audience and topics — Define the two or three priority personas and their questions. Choose topics at the intersection of what your customers search for and what you know better than others.
- Editorial plan — Build a 2 to 3-month calendar by content type (article, short video, carousel, infographic), with keywords, formats and publication dates.
- Production — Write and design each piece with a clear answer in the first lines, sources, local examples and a call to action suited to each channel.
- Distribution — Publish on the site, then adapt the content for Instagram, LinkedIn, YouTube and WhatsApp. A single topic can feed 4 to 6 different formats.
- Measurement and adjustment — Track traffic, reading time, shares and leads generated. Reuse topics that work and drop the ones nobody is interested in.
What it costs (in MAD)
| Service | Indicative price | Good to know |
|---|---|---|
| SEO-optimised blog article | 800 – 2,500 MAD (≈ 75 – 230 €) | 1,000 to 2,000 words, keyword research included |
| Short video (reel, TikTok) | 1,500 – 5,000 MAD (≈ 140 – 450 €) | Shooting, editing and subtitles |
| Monthly editorial programme | 8,000 – 20,000 MAD / month (≈ 730 – 1,800 €) | 4 to 8 pieces on the site and social media, calendar and reporting |
| Product launch kit | 6,000 – 15,000 MAD (≈ 550 – 1,400 €) | Product pages, visuals, emails, social posts |
| Infographic or carousel | 1,000 – 3,000 MAD (≈ 90 – 270 €) | Depending on the number of formats and design research |
| Multilingual adaptation (fr, ar, en) | 600 – 1,800 MAD / piece (≈ 55 – 165 €) | Translation and cultural adaptation, not just literal |
Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.
Mistakes to avoid
- Publishing at random, without a calendar or topics chosen according to your customers' searches
- Talking about your company instead of solving your audience's problems: nobody searches for "our company is the best"
- Betting on volume without quality: ten approximate articles rank lower than one complete, up-to-date piece
- Creating content in a single format and ignoring short video and messaging, which are widely used in Morocco
- Not refreshing old content: an outdated guide loses its rankings and reliability
Frequently asked questions
How many pieces should you publish per month to get results?
For a blog, 4 to 8 targeted articles per month on topics close to purchase are enough to progress in 4 to 6 months. Several useful publications per week are better than a constant stream of empty content.
Should you write yourself or delegate?
A founder or product expert has the best raw material. A professional writer knows how to structure and optimise, but needs interviews with the expert. The best combination is often a 30-minute interview followed by delegated writing.
Can AI-generated content be enough?
It can speed up production, but it lowers quality if published as is. Search engines and AI value real experience, examples and verified data. AI is an assistive tool, not a replacement for expertise.
How long before seeing results?
On social media, engagement comes in the first few weeks. For organic search, allow 3 to 6 months before significant gains, then continuous progress if production and updating continue.
Should content be adapted to French or Arabic for Morocco?
It depends on your audience. Many B2B decision-makers and digital services search in French; local and consumer content often works better in Moroccan Arabic or darija. Ideally, test both formats.
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