Technical SEO
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Technical SEO deals with what search engines encounter before evaluating content: how readable the code is, speed, access to pages and consistency of addresses. It is the part of SEO where errors are costly and sometimes slow to fix. ## The most frequent mistakes Duplicating pages with parameters, redirect loops, forgetting the sitemap after a rebuild, blocking Google with a noindex tag left in production: these mistakes often block visibility entirely, yet they can be fixed within hours once spotted. ## Speed and mobile In Morocco, a growing share of searches is done on a smartphone, sometimes on a mobile connection. An uncompressed 3 MB image or a heavy carousel loses visitors, and therefore contacts, before the page is even displayed. ## Maintenance is part of the service A site evolves: new pages, plugins, themes. Every change can break a redirect or a tag. Monthly monitoring exists precisely to limit this drift, not to stack up unrelated tasks.When this guide is for you
- Google indexes only part of your pages, or useful pages do not appear in search
- Your site is slow on mobile and you lose visitors before the page even displays
- You changed domain, CMS or URLs and are seeing a drop in traffic
- You publish quality content that never ranks, despite optimised texts
- Your site exists in several languages (French, Arabic, English) with a risk of duplicate content
Step by step
- Crawl and diagnosis — Crawl the site with a discovery tool and record the errors: 404 codes, redirect bugs, slow pages, missing or duplicate titles. Compare with the errors reported by Search Console.
- Fix indexing — Check canonical tags, robots.txt, sitemaps and handling of URL parameters. Make sure every useful page has a unique, accessible address.
- Performance and mobile — Reduce image weight, defer scripts and clean up blocking resources. Measure with PageSpeed Insights and track Core Web Vitals, which also influence ranking.
- Structure and structured data — Set up heading hierarchy, consistent internal links and schema.org markup (organisation, FAQ, article, breadcrumb), which helps search engines understand pages and cite them.
- Tracking and maintenance — Monitor indexing, 5xx errors, broken redirects and performance changes after each site update. A poorly maintained site degrades within a few months.
What it costs (in MAD)
| Service | Indicative price | Good to know |
|---|---|---|
| Technical audit and fix plan | 8,000 – 30,000 MAD (≈ 730 – 2,700 €) | Depends on site size and the depth of the fixes |
| Monthly technical monitoring | 3,000 – 8,000 MAD / month (≈ 270 – 730 €) | Crawls, fixes, error and performance tracking |
| Technical migration (domain, CMS) | 15,000 – 60,000 MAD (≈ 1,400 – 5,500 €) | Redirect plan, content parity, post-migration tracking |
| Performance optimisation | 8,000 – 25,000 MAD (≈ 730 – 2,300 €) | Images, scripts, cache, hosting and CDN |
| Structured data | 3,000 – 10,000 MAD (≈ 270 – 910 €) | Markup and validation by page type |
Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.
Mistakes to avoid
- Fixing technical problems without prioritising them, starting with the least impactful
- Deleting pages without setting up 301 redirects, which breaks external links
- Blocking crawling in robots.txt during a rebuild and forgetting to remove it at launch
- Measuring speed only on a desktop when most traffic is mobile
- Adding structured data without real matching content on the page
Frequently asked questions
Is technical SEO enough to rank?
No. It enables ranking rather than producing it: a poorly indexed site will not progress, but a technically perfect site without relevant content or authority will not rank either.
How often should the site's technical setup be checked?
A full crawl every quarter, and a check after every major site update, theme, plugin or domain change. Redirect errors are often detected within days.
Does technical SEO affect AI citations?
Yes. AI engines rely on indexed, attributable content. A readable site with structured data and a clear structure provides sources that are easier to cite and verify.
Is custom development always required?
No. On WordPress or Webflow, a large part of the problems can be fixed with plugins, settings and caching. Heavy fixes mainly concern old, poorly structured or custom-built sites.
Which indicators track technical SEO?
The number of indexed pages, crawl errors, Core Web Vitals, sitemap coverage and the change in organic traffic after fixes. These figures show whether the effort is making a difference.
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Related guides
Version française: /services/seo/seo-technique/ · AR · NL