GEO: getting cited by AI
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GEO does not replace SEO; it extends its logic: be understood, proven and repeated. An AI that cites a brand relies on clear pages, sources repeated elsewhere and consistent information about the company. ## Quotable answers A long page with no clear answer will not be cited. What gets cited is a crisp sentence that directly answers the question, with a dated figure, a comparison or a definition. These elements should appear in the very first lines. ## The entity: the biggest source of error When an AI talks about a company, it has to identify who it is. A name spelled differently, a phone number that changes, an address that appears nowhere make the citation random or wrong. Work on the entity is most often neglected and most useful. ## Measuring without illusions No tool measures every citation: conversations are personalised and the platforms change fast. Regular manual tracking per question remains the most reliable way to decide where to focus content efforts.When this guide is for you
- Your customers ask their questions to AI assistants rather than to Google
- Your competitors are cited in AI answers and you are not
- You rank well in Google but never get cited in AI summaries
- You want your prices, services and contact details to be repeated accurately
- Your B2B market makes decisions with the help of AI assistants
Step by step
- Measure current citations — Regularly ask dozens of realistic questions to several assistants and note who is cited, and with what content. This monthly tracking forms the basis of GEO-specific indicators.
- Structure pages to be cited — Add a direct, self-contained answer at the top of each page, headings that mirror real questions, lists and tables that are easy to extract, and dated, sourced figures.
- Clarify the company entity — Make the name, address and contact details consistent across the website, directories and social networks, and mark up the company with structured data. An ambiguous entity is easily replaced by a competitor.
- Strengthen external proof — Earn mentions and links from credible sources: press, professional bodies, comparison sites, sector directories. AI engines rely on sources that are widely repeated.
- Track and adjust — Track citations by question and by engine, and identify content that brings no traffic. Add the questions that come up in customers' real conversations.
What it costs (in MAD)
| Service | Indicative price | Good to know |
|---|---|---|
| GEO audit and action plan | 6,000 – 18,000 MAD (≈ 550 – 1,600 €) | Citation tests, competition and priorities |
| Monthly GEO support | 5,000 – 15,000 MAD per month (≈ 450 – 1,400 €) | Content, structure, entity and citation measurement |
| Page optimisation for citations | 800 – 2,500 MAD per page (≈ 75 – 230 €) | Short answer, structure, structured data |
| Citation tracking by engine | 2,000 – 6,000 MAD per month (≈ 180 – 550 €) | Tracked questions, assistants tested, report |
| Press relations and mentions | 3,000 – 10,000 MAD per month (≈ 270 – 910 €) | Reproduced sources, trade press articles |
Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.
Mistakes to avoid
- Copying classic SEO practices without adapting content to short, quotable answers
- Blocking AI crawlers by default without measuring the impact on brand visibility
- Publishing unsourced figures that cannot be repeated or verified
- Leaving different names, addresses and opening hours on different platforms, which blurs the entity
- Measuring only once, even though engines evolve fast and citations change
Frequently asked questions
What is the difference between SEO and GEO?
SEO aims to appear in a list of results; GEO aims to be cited or summarised in an answer written by an AI. Both rest on the same foundation: useful content, clean technical setup and authority, but GEO places more weight on clarity and proof.
Should AI crawlers be allowed to explore your site?
Generally yes: a site that is not crawled cannot be cited. Some companies choose to block crawling to protect their content, at the cost of visibility. That choice must be explicit.
How can I check whether I am being cited?
By asking a list of target questions to several assistants every month, using natural phrasing, and noting the sources cited. This repeatable method is better than tools that promise exhaustive measurement.
Do customer reviews have an impact on GEO?
Yes. Assistants favour sources that show real experience: reviews, case studies, dated testimonials. These are proofs that set brands apart for readers and for AI alike.
Can you optimise for AI without good SEO?
Hardly. AI engines rely on indexed content and reputable sources. A page invisible in search has very little chance of being cited.
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