Netlinking
Some links on this page are affiliate links: we may earn a commission at no extra cost to you. Our approach
Netlinking is not an appendix to SEO: it is what takes a site from local visibility to competing on the most contested queries. But it is also the area of SEO where short-termist practices cost the most. ## Quality before quantity A useful link comes from a site whose audience is interested in your topic. An article in a local outlet that covers your sector is worth more than a hundred links inserted into generic directories with no visitors. ## Links that can be created Three approaches remain sound: press relations and partnerships, content that deserves to be cited (studies, data, tools) and fixing unlinked brand mentions. These levers take time but do not put the domain at risk. ## Tracking the profile The link profile must evolve regularly and remain consistent with the sector. A sudden spike of hundreds of links, then nothing, is as suspicious as a total absence of links. Monthly monitoring makes it possible to adjust and document each action.When this guide is for you
- You rank for low-competition queries but plateau on commercial queries
- You are launching a recent site and need to build authority from scratch
- A penalty or a sudden traffic drop worries you
- You receive link-selling emails and do not know how to evaluate them
- You have press coverage or a partner network but never connect them to the site
Step by step
- Audit the link profile — Analyse existing links: origin, relevance, anchor texts, toxic links. Compare with a few competitors to identify the sites that matter in your sector.
- Target useful sources — Identify credible, relevant sources: economic and local media, trade associations, universities, partners, specialist blogs. Site relevance matters more than raw authority.
- Create link-worthy resources — Publish content worth citing: studies, exclusive data, practical guides, free tools. A link earned for real content is lost far less often than a bought link.
- Press relations and outreach — Contact journalists, partners and bloggers with an angle that is useful for their audience. Personalise each message and offer content, not just a link.
- Tracking and clean-up — Track new links, how they evolve and their effect on rankings. Disavow only in case of a serious reason, and document every action to avoid risky practices.
What it costs (in MAD)
| Service | Indicative price | Good to know |
|---|---|---|
| Netlinking strategy | 6,000 – 15,000 MAD (≈ 550 – 1,400 €) | Audit, targeting and source plan |
| Monthly campaign (writing and relations) | 3,000 – 15,000 MAD / month (≈ 270 – 1,400 €) | Content, outreach, tracking of links obtained |
| Link-worthy content (study, tool, guide) | 5,000 – 25,000 MAD (≈ 450 – 2,300 €) | The price depends on the value delivered, not on the quantity |
| Local press relations | 3,000 – 10,000 MAD / month (≈ 270 – 910 €) | Press releases, media contacts and follow-up |
| Toxicity audit and monitoring | 2,000 – 6,000 MAD / quarter (≈ 180 – 550 €) | Analysis of new links and disavowal if necessary |
Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.
Mistakes to avoid
- Buying links in bulk from directories with no traffic or relevance, at the risk of a penalty
- Exchanging links systematically with every site, which makes the profile look artificial
- Targeting only domain authority without checking the site's audience and topic
- Repeating the same exact-match anchors, which signals an artificial link profile
- Neglecting links earned naturally through partners and unlinked brand mentions
Frequently asked questions
How many links are needed to rank?
There is no universal figure. What matters is quality and relevance: one link from a credible local media outlet can move a ranking far more than a hundred links from generic directories.
Do bought links still work?
They can bring a temporary effect, with a risk of penalty. The practices preferred today are editorial links, partnerships and content cited for its real value.
How long before a link has an effect?
A serious editorial link generally takes several weeks to be taken into account, and its effect on rankings is measured over several months. Netlinking does not replace content work.
How can I get links without a big budget?
Start with what you have: partners, suppliers, customers, associations, local press. Publish useful data about your sector and propose collaborations to specialist media.
What should I do if traffic drops suddenly?
Compare your link profile with competitors, check recent suspicious links and messages in Search Console. A disavowal is done cautiously and after diagnosis, never as an immediate reaction.
Updated on
Related guides
Version française: /services/seo/netlinking/ · AR · NL