Podcast
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A podcast is a format built on trust. The listener spends twenty minutes with you in the car or while cooking: far more than a web page viewed for ten seconds. That explains its effectiveness in consulting and service businesses where the relationship matters as much as the offer. ## A format that fits into habits Audio does not require any screen time. For audiences who drive, walk or exercise, a podcast slots into an existing routine. That is an advantage over video and articles, which are easier to interrupt. ## Preparation makes quality A successful episode is prepared: precise questions, a briefed guest, a fair share of speaking time. The best professional podcasts keep a simple structure and reuse the same formula, which lets teams produce regularly without burning out. ## The ecosystem around the episode A podcast does not work on its own. Social clips attract new listeners, the written summaries give you content for the blog, and the guest often brings their own audience when they share. Budget time and money for these steps.When this guide is for you
- Your business rests on trust, expertise and relationships more than on a visible product
- You want to win the trust of individuals or business leaders without only talking about yourself
- You have access to interesting guests and need a reason to approach them
- Your audience listens to audio in the car, on commutes or while exercising
- You pay for advertising to be present every month and are looking for lasting content
Step by step
- Choose a precise theme — Focus on one audience and one subject rather than mixing all your topics.
- Plan each episode — Precise questions, a briefed guest and a fair split of speaking time, with a simple structure reused every time.
- Record and edit — A quiet room with soft furnishings and a decent microphone; record several episodes per session to save time.
- Distribute — Audio on Spotify and Apple Podcasts, video on YouTube, plus a dedicated page on the site and episode notes.
- Create the surrounding content — Three to five vertical clips with subtitles per episode, written summaries for the blog, and a dedicated link for tracking enquiries.
What it costs (in MAD)
| Service | Indicative price | Good to know |
|---|---|---|
| Episode produced by an external provider | 1,500 – 8,000 MAD / episode (approx. 130 – 730 €) | Recording, editing, publishing and episode notes |
| Season of 8 to 10 episodes | 10,000 – 40,000 MAD (approx. 900 – 3,700 €) | Plus the launch (visual identity, dedicated page, distribution) |
| Basic recording equipment | 3,000 – 8,000 MAD (approx. 270 – 730 €) | Microphones, interface, headphones; amortised over several seasons |
| Cutting into short formats | 500 – 1,500 MAD / episode (approx. 45 – 140 €) | 3 to 5 vertical clips with subtitles |
| Hosting and distribution | 150 – 500 MAD / month (approx. 14 – 45 €) | Transistor, Buzzsprout or Podbean depending on volume |
Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.
Mistakes to avoid
- Starting a podcast without a precise theme, mixing all your topics and losing the audience
- Recording with a phone microphone in a resonant room, which makes listening painful
- Not cutting episodes into clips, so you are only visible in podcast apps
- Stopping after three episodes: trust is built over at least a complete season
Frequently asked questions
Does a podcast attract customers for an SME?
Yes, if the audience is well targeted: business leaders, local professionals, potential clients. It is slower than an advertising campaign but often generates highly qualified enquiries, because the listener has spent hours listening to you.
How long does it take to produce an episode?
Between 4 and 8 hours when starting out (preparation, recording, editing, publishing), half that with a provider. Many teams record several episodes per session to save time.
Do you need a studio to record?
A quiet room with curtains and a good microphone is enough. For remote guests, recording software such as Riverside gives decent quality. A studio remains useful for a highly polished sound identity.
Which platforms should I publish on?
Distribute the audio primarily on Spotify and Apple Podcasts, and the video on YouTube, which has become the second-largest podcast listening platform. A dedicated landing page on the site completes the set.
How do you measure a podcast?
Plays and subscribers show the trend, but the real indicator is the number of enquiries and meetings that mention the podcast. Add a dedicated link or code in each episode to track it.
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