Brochure website
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The brochure website remains the cornerstone of a company's online presence: it reassures a prospect who has seen an ad, it confirms the existence of an address to a customer who is hesitating and it gives a single address to share. Its success depends less on design than on the clarity of the message and the simplicity of contact. ## What makes the difference A good brochure site answers three questions in a few seconds: what do you do, for whom, and how can people reach you. Real photos, customer reviews and a clickable phone number matter more than a spectacular animation. Loading speed and readability on mobile are also decisive in Morocco, where many visitors browse on mobile data. ## Brochure and conversion The site does more than present: it must generate contacts. A short form (name, phone, message), a WhatsApp link, a call button and a measurable thank-you page make it possible to know where enquiries come from. Without measurement, it is impossible to decide which pages are worth improving. ## Total cost, not just the initial invoice Plan from the start for domain renewal, hosting, updates and a small annual budget for changes. A site delivered once and then forgotten ages quickly: images become dated, information changes and security flaws appear.When this guide is for you
- You don't have a website yet and your customers search for you on Google without finding reliable information
- Your salespeople send PDF files or Instagram links instead of one address
- You are changing activity, name or positioning and your old site tells an outdated story
- You are preparing an advertising campaign and need a credible landing page
- Your current site is slow, unreadable on mobile or impossible to update without a developer
Step by step
- Defining goals and pages — List what a visitor must understand in ten seconds: activity, area covered, proof and how to get in touch. Keep to 5 to 12 pages (home, services, about, projects, contact) rather than a catch-all site.
- Content and identity — Write the copy, choose the photos and apply your visual identity. A brochure site without clear content is just a stage set: editorial work often represents half the value.
- Build and integration — Build the pages with a theme or custom development, taking care of the mobile version, speed and contact forms. Connect WhatsApp, a clickable phone number and the Google Maps address.
- Basic SEO and go-live — Fill in titles, descriptions, local structured data and the sitemap, and link the site to a Google Business profile. Check indexing in Search Console after going live.
- Measurement and improvement — Install a traffic analytics tool and track enquiries received. Adjust the pages that generate visits without contact rather than rebuilding the whole site.
What it costs (in MAD)
| Service | Indicative price | Good to know |
|---|---|---|
| Brochure site with a CMS (WordPress, Webflow) | 6,000 – 25,000 MAD (≈ 550 – 2,300 €) | 5 to 12 pages, team can update independently |
| Custom brochure site | 15,000 – 50,000 MAD (≈ 1,400 – 4,500 €) | Specific design, animations, particular integrations |
| Theme rental or packaged offer | 3,000 – 8,000 MAD (≈ 270 – 730 €) | Fast, but little customisation and sometimes locked with the provider |
| Copywriting and photography | 3,000 – 12,000 MAD (≈ 270 – 1,100 €) | Depends on the number of pages and quality of visuals |
| Hosting and maintenance | 2,000 – 4,000 MAD per month (≈ 180 – 370 €) | Backups, updates and security monitoring |
| Online directory and Google Business profile | 0 – 1,500 MAD (≈ 0 – 140 €) | Profile is free; you only pay for support |
Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.
Mistakes to avoid
- Building a site without content ready: the provider then fills the pages with generic text
- Forgetting the mobile version, even though most Moroccan visitors browse on a phone
- Not including the domain name, hosting and access in the handover, leaving you dependent on the provider
- Prioritising a modern design at the expense of clarity: the visitor must understand the offer and find the contact details
- Publishing the site without an identical Google Business profile (name, address, phone): search engines lose track
Frequently asked questions
What budget do I need for a brochure website in Morocco?
Allow 6,000 to 25,000 MAD with a CMS, copywriting included depending on scope. A custom site with a specific design starts around 15,000 MAD. The price depends mainly on the number of pages, copywriting and photos.
How long does it take to get the site online?
Two to four weeks with a CMS when content is provided, three to six weeks custom. Delays mostly grow when copy and sign-offs are late.
How many pages should I plan for?
For most SMEs, 5 to 8 pages are enough: home, services, about, projects, contact, legal notice and privacy policy. A few well-made pages are better than a twenty-page empty site.
Is a brochure website enough to be visible on Google?
No, you also need regular content, a complete Google Business profile and reviews. The site is the technical foundation; visibility is then built with content and local signals.
WordPress or custom for a brochure website?
WordPress suits most SMEs: cheaper, independent updates and a wide choice of themes. Custom is justified for a very specific design, advanced animations or strict performance requirements.
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