ChatGPT and Claude in business
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AI assistants are already in businesses, often without management knowing. The real work is not the paid licence, but the rules, the training and secure access to data. ## What a business offer changes Contractual confidentiality, a no-training setting, account administration, controlled connectors and up-to-date models: these are what distinguish professional use from a personal account. ## Defining the limits A simple usage policy says what you can do, what is forbidden and what requires review. Teams must know that a generated answer still has to be verified. ## From use case to tool The best results come from concrete cases by role: meeting summaries, first drafts of proposals, support help, analysis of spreadsheets. Training around a real case convinces better than a general demonstration.When this guide is for you
- Your staff already use ChatGPT with personal accounts, without control or rules
- You want to save time on writing, summarising, document analysis or customer support
- You need to protect customer data and confidential information when using AI
- You want up-to-date models and vendor support rather than an unstable free version
- You are preparing to build internal assistants connected to your documentation
Step by step
- Clarify permitted uses — Define what teams may do with AI (writing, summarising, analysis, translation, brainstorming) and what is forbidden or subject to approval (sensitive data, contractual commitments).
- Choice of plan and tools — Compare ChatGPT, Claude and Copilot business offers on data privacy, context size, connectors and price per user.
- Security and data — Check the setting that prevents training on your data, limit connectors, comply with the data protection policy and encrypt access.
- Deployment and training — Create accounts, describe use cases by role, train teams to write good instructions (prompts) and check answers. A good prompt is worth more than a poor model.
- Measurement and governance — Track adoption, gather friction points and review uses and rules regularly. Appoint someone responsible for AI use in the organisation.
What it costs (in MAD)
| Service | Indicative price | Good to know |
|---|---|---|
| Professional subscription (per user) | 400 – 1,200 MAD / year (≈ 37 – 110 €) | ChatGPT Plus/Team or Claude Pro/Team depending on the plan |
| Enterprise offer | 5,000 – 40,000 MAD / year (≈ 450 – 3,700 €) | For a wider rollout with administration and security options |
| Set-up and usage policy | 20,000 – 50,000 MAD (≈ 1,800 – 4,600 €) | Scoping, rules, accounts and connectors |
| Team training | 8,000 – 30,000 MAD (≈ 730 – 2,800 €) | By role, with practical cases |
| Internal assistant on your documents | 40,000 – 100,000 MAD (≈ 3,700 – 9,200 €) | Access to the knowledge base, with access controls |
| Monthly support | 5,000 – 15,000 MAD / month (≈ 450 – 1,400 €) | New uses, quality and governance |
Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.
Mistakes to avoid
- Letting teams paste confidential customer data into personal accounts
- Buying licences without training or defining uses: the tool stays open with no benefit
- Publishing generated text without review or fact-checking
- Believing the free version offers the same privacy guarantees
- Not measuring adoption and letting risky uses spread without rules
Frequently asked questions
Is data entered into ChatGPT confidential?
For business offers, vendors commit not to train their models on your data and to offer contractual guarantees. This is not the case for free or personal versions, where conversations may be used to improve the service.
ChatGPT or Claude for a business?
Both cover common uses. Claude is often appreciated for reading long documents and writing; ChatGPT has a broader ecosystem (connectors, tools). The choice depends on your uses, budget and contractual guarantees.
Do I need an AI usage policy?
Yes, as soon as several staff members use it. It sets out permitted uses, forbidden data, required human checks and responsibilities. A short, clear policy is more applicable than a twenty-page document.
Can Copilot save time with Office?
Yes for writing in Word, summarising in Outlook and analysing in Excel, provided data is well organised and teams know how to ask for the right things. The licence is billed per user.
How do I measure the return on an AI subscription?
Track time saved on precise tasks, the quality and speed of output, and real adoption by teams. An unused subscription has no return, whatever its price.
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